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TikTok is introducing a new feature that allows them to lessen the quantity of AI-made media appearing in their timelines. This move comes as the company revealed that it presently contains more than 1 billion content made with AI.

Testing and Rollout

The new functionality is undergoing trials over the coming weeks before a global launch. This shift coincides with a rise in AI-generated material, fueled by new content generation software.

The Broader AI Trend

Studies have shown that almost one in 10 of the fastest-growing content creators on a competing service primarily display content made by AI. A large amount of this content is classified as low-quality AI content, a term for inferior, mass-produced content that is typically nonsensical or dreamlike.

Our research shows that a lot of users appreciate content produced via AI tools, including computer-generated images to informative clips, and we intend to provide users the power to see more or less of that, depending on their own choices,” said a company executive.

AI on the Platform

The platform announced that there are presently 1.3 billion videos on its app tagged as artificially created. Collectively, more than 100 million media items are submitted to the service every day, making clips made by AI a limited part of its complete catalog.

User Control Features

Viewers will be in a position to reduce or increase the volume of AI content they watch by accessing the topic control option in the app and picking the AI content topic. Further subjects that currently be controlled under the setting include current affairs, style, aesthetics, and dance.

Content Labeling and Policies

Its guidelines mandate users to tag convincing AI-generated content, and it bans dangerous AI impersonations of celebrities or critical incidents. Any realistic artificial content that is not labeled can be removed under its terms of service.

In addition, the app will henceforth add an artificially created label to content created with its proprietary AI systems, or flagged by an collaborative effort for spotting AI-generated material. This step is designed to deter users from attempting to circumvent the tagging system.

Educational Initiatives

TikTok is furthermore introducing a $2 million awareness program for professionals and groups to produce educational content about ethical AI use. This project will benefit charitable organizations focused on teaching programming and robotics.

Content Safety Approach

The platform has supported its moderation strategy, during discussion over plans to lay off hundreds of review team members in the UK. TikTok is planning to cut hundreds of positions in its content moderation team in its British office, with worker representatives and internet security professionals expressing worry that staff are being displaced by AI moderation.

A trust and safety lead clarified that people-led review would remain essential, but artificial intelligence can protect employees by eliminating the most harmful content before it is viewed by people. TikTok reported a 76% decrease in explicit and harmful content reviewed by safety staff over the past year due to reliance on its AI tools.

“We think that it’s essential to balance humans and technology to ensure user safety,” she said. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as swiftly, which is where a lot of the machine support is really helping us process content quickly.”